When someone types "lip filler near me" or "aesthetic clinic" and your town into Google, a handful of clinics get shown and the rest might as well not exist. Aesthetic clinic SEO is the work that puts you in that handful. Most of it happens on your website. The rest is your Google profile and your reviews.
Why I don't sell SEO as a separate retainer
The usual arrangement is a website from one company and a monthly SEO retainer from another, and the second one spends months fixing what the first one built. The fixes that matter most, the pages, the words on them, how fast the site loads, are all on the website itself. So whoever builds and runs the site should be doing them.
That is how I work. I build your website, I host it and I keep it running, and on-page SEO is part of the build rather than an invoice that arrives later. It is one of seven things the £297 a month covers.
What the SEO in the £297 covers
-
A page for every treatment you offer.
Anti-wrinkle injections, lip filler, skin boosters, laser hair removal: each gets its own page, written the way patients search for it and answering what they ask before they book.
-
Titles, headings and descriptions written for real searches.
Every page is built around the words people type into Google in your area, not the words an agency uses in a pitch.
-
Your town on the page, properly.
Your name, address and phone number the same everywhere, plus pages for the areas you genuinely treat patients from, each written on its own rather than one page copied twenty times with the town swapped.
-
The technical side, handled.
A fast site that works on a phone, structured data that tells Google you are a clinic and where you are, a sitemap, and redirects so nothing you already rank for is lost in the move.
-
Reviews that keep coming.
The review funnel asks every patient for a Google review after their appointment. A steady run of new reviews is one of the things Google looks at when it decides which clinics to show.
-
A report you can read in two minutes.
Each month: what came in, and from where. Calls, enquiries, reviews.
What is included, and what isn't
Plenty of aesthetic SEO companies sell link building, content quotas and ads management by the month. I don't. Here is the honest split.
Included in the £297
- On-page SEO on every page I build
- Treatment and area pages
- Structured data and a sitemap
- Hosting, speed and fixes
- Review funnel to your Google profile
- Monthly report
Not part of the offer
- A link-building retainer
- Guaranteed rankings (nobody can honestly promise them)
- Google Ads or any managed advertising
- Social media posting
- A monthly quota of blog posts
Ranking gets the phone to ring. Then what?
A patient finds you in Google, rings, and you are halfway through a treatment. If nobody picks up, she rings the next clinic on the list, and the SEO has worked for someone else.
That is why the SEO comes with the rest of the system: missed-call text-back, so every unanswered caller gets a text in seconds; lead follow-up, so every enquiry is chased until they book or say stop; and an AI receptionist that answers live calls when you can't. More on where clinic marketing leaks.
Where I learned it
Between 2016 and 2022 I took CoLaz from one clinic to nine. It's the group I built, and I still run its website today. Being found in Google for the treatments that paid the bills was a large part of how it happened.
I don't have client testimonials to show you yet, and I won't invent any. CoLaz is what I can show you, and I'm happy to walk you through it on the call.
Local SEO and the map results
Most treatment searches have a town attached, and Google answers them with a map of three clinics before any website. Getting into that map is its own job: your Google Business Profile, your reviews, your local pages. Local SEO for aesthetic clinics, in detail.
Aesthetic clinic SEO: the common questions.
- What is aesthetic clinic SEO?
- It is the work that decides whether your clinic shows up when someone nearby searches for a treatment, like "lip filler near me" or "aesthetic clinic" plus your town. Most of it lives on your website: the pages, the words on them and how the site is built. The rest is your Google Business Profile and your reviews.
- Is SEO really included in the £297 a month?
- On-page SEO is, on every page I build: treatment pages, titles and headings, local details, structured data, speed. It is not sold back to you later as an extra. There is no build fee and no minimum term; you can cancel any time after the first month.
- How long does SEO take for an aesthetic clinic?
- New pages usually appear in Google within a few weeks. Moving up for competitive searches takes months, not weeks, and depends on how many clinics near you are competing for the same treatments. I will not give you a date, because anyone who does is guessing.
- Do you do link building?
- Not as a monthly retainer. The listings that matter for a clinic, such as Save Face and the main UK directories, I will point out so you can add them yourself or ask me how.
- Do you run Google Ads for aesthetic clinics?
- I don't run ads, and I don't handle ad spend. If you run ads yourself, the website makes sure the calls and enquiries they bring in are answered and followed up.
- Will I lose my current Google rankings if you rebuild my site?
- That is the main risk in any rebuild, so I plan for it: pages that already rank keep their address or are redirected one to one to the new page.
- Is this for solo injectors and nurse prescribers too?
- Yes. A solo injector working from one room needs the same things as a larger clinic, just fewer pages. The price is the same.