Aesthetic clinic website design, from someone who ran the clinics.
With me, the person who builds it. No minimum term, cancel any time after month 1.
About fourteen days from your photos to a live site. Then I keep it running.
A patient arrives with one question. The page should answer it.
She's found you on Google or Instagram, usually on her phone. She wants to know whether you do the treatment, roughly what it costs, whether you're qualified and how to book. If the page makes her hunt for any of that, she goes back to the results and taps the next clinic.
Most aesthetic clinic websites are designed to look nice in a portfolio. I design yours around the questions patients actually ask, because I spent six years watching which pages booked and which didn't at CoLaz, the clinic group I built from one site to nine.
Six things every page is built around.
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A way to book from every page.
One button, the same words every time, going straight to the booking system you already use. A patient should never have to scroll back to the top to find out how to see you.
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One page for each treatment you offer.
What it is, who it suits, what recovery looks like, what it costs from and who does it. Written for your treatments, not lifted from a template. Ten to twenty pages, and the on-page SEO is built in rather than sold back to you later.
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Reviews where the decision gets made.
Your real Google reviews sit beside the treatments people are reading about. The review funnel keeps them coming, so the newest one is never from two years ago.
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Fast on a phone with two bars of signal.
Most of your patients find you on a phone, often late in the evening. The site loads in about a second, so she's reading about you rather than watching a spinner.
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Your face, your rooms, your team.
Built from the photographs you send, not stock models. A patient choosing who to trust with her face wants to see who she'll be sitting with.
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Copy that respects the UK advertising rules.
Prescription-only medicines have rules about how they can be promoted in the UK. I followed them at my own clinics for years, so your treatment pages are written with them in mind from the first draft.
The same approach, on my own clinics first.
Between 2016 and 2022 I took CoLaz from one clinic to nine, and I still run its website today. The screenshot is a real search: CoLaz Southall first in Google's map results for laser hair removal in Southall. I don't have client testimonials to show you yet, and I won't invent any. CoLaz is the work I can show, and I'll walk you through it on the call.
I don't hand it over and disappear. I keep it running.
A website on its own waits for people to fill in a form. Behind yours, six things work every day without you switching anything on.
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Missed-call text-back
A call you miss mid-treatment gets a text from the clinic within seconds.
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Review funnel
Every happy patient is asked for a Google review; unhappy ones reach you first.
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Lead follow-up
Every enquiry from the site is chased until they book or ask you to stop.
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One inbox
Calls, texts, emails, WhatsApp, Facebook and Instagram messages together, on your phone.
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Business phone
A clinic number that isn't your mobile, and stays with the clinic when staff change.
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AI receptionist
Answers live calls, and takes the booking request for your team to confirm. A call it can't finish still gets the text.
Keep your booking system.
The site sends people to Pabau, Fresha, Cliniko or Zenoti, whichever you use. It isn't a diary or patient records, and it doesn't replace them.
The design, the build and the running, for one monthly price.
You pay the first month up front, £297, and there's no build fee on top. That works because I host the site: if you stop paying, it stops running. After three months you can buy the code outright for £1,000. Your domain, content, photographs, reviews and phone number are yours from day one, either way.
£297 a month
- No build fee
- No onboarding fee
- No minimum term
- Cancel any time after month 1
Not VAT registered, so there is no VAT on top.
Calls and texts on your business number are billed at what they cost.
Questions about the website itself.
- How long does an aesthetic clinic website take to build?
- About 14 days from the point you send your photos and the short questionnaire. The 30-minute call comes first, and after that I do the building.
- How much does aesthetic clinic website design cost?
- £297 a month, with no build fee on top. That covers the design, the build, hosting, updates and the systems that run behind it. There's no minimum term, and you can cancel any time after the first month.
- Is it a template?
- No. The pages are written around the treatments you actually offer and built from your own photographs. A laser clinic and an injectables clinic need very different things at the top of the page.
- Will it work with my booking system?
- Yes. It sends people to whatever you book with, whether that's Pabau, Fresha, Cliniko or Zenoti. It isn't a diary or patient records and doesn't replace them.
- Who makes changes once the site is live?
- Me. You tell me what needs changing and I change it. Updates and fixes are part of the £297, and you talk to the person who built it.
- Do I keep my domain and content?
- Yes. Your domain, content, photographs, reviews and phone number are yours from day one. After three months you can also buy the code outright for £1,000.
- What do I need to give you?
- Thirty minutes on a call, your photographs and answers to a short questionnaire about your treatments and prices. That is the whole of your part in the build.
Tell me about your clinic. I'll tell you what I'd build.
Thirty minutes, with the person who'd build it. If it isn't a fit, I'll say so.
Book a 30-minute call