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About For UK aesthetic clinics

Twenty years building clinics. Twenty years building websites that rank.

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With me, the person who builds it. No minimum term, cancel any time after month 1.

Years in UK aesthetics, and twenty in search.

Surinder Ahitan By Surinder Ahitan Founder, Aesthetics Marketing System

My background is unusual for someone who builds websites. I came at it from two directions at once: running clinics, and ranking websites in Google search. For twenty years, side by side. That combination is what built CoLaz.

I should be honest about something up front: CoLaz wasn't a solo project. Manroop Ahitan, my co-founder, built it with me. Her side was the clinic floor: the staff, the treatments and the day-to-day of running a clinical business. My side brought the patients in: the website at each new location, set up so people searching nearby could find it and book.

Surinder Ahitan and Manroop Ahitan, co-founders, photographed by Karen Roswell.
Surinder and Manroop Ahitan, co-founders. Photo by Karen Roswell.

Between 2016 and 2022 CoLaz went from one clinic to nine. Every new location followed the same pattern: a website written for the treatments and the town, a Google Business Profile set up properly, and patients arriving from search rather than from ad spend. It's the group I built, and I still run its website today.

The Beauty Corner shopfront in Southall before the CoLaz rebrand, with laser hair reduction signage and a list of treatments in the window. Before
The first location, Beauty Corner. One clinic, one shopfront.
The same Southall building after the rebrand, with CoLaz Advanced Beauty Specialists signage and a glass door into a white reception. After
The same building, rebranded as CoLaz.
Manroop Ahitan in a CoLaz clinic, consulting with a clinician over a treatment manual.
Manroop Ahitan, co-founder, in a CoLaz clinic with a member of the clinical team.

What I do now

I build and run websites for UK aesthetic clinics. One plan: £297 a month, no build fee, no minimum term. You get the website itself, and the systems behind it that I needed at CoLaz first: missed-call text-back, a review funnel, lead follow-up, one inbox, a business number and an AI receptionist for live calls.

Manroop shaped how all of that works from the clinic floor: what front of house needs, what a patient expects when she rings or enquires, and where a busy day's workflow breaks. The systems are built around what she saw there.

What I don't do: social media management, paid ads, or a full-service marketing retainer. I either tried those and didn't find them worth the cost, or never ran them myself. I'd rather you knew the bias than have me pretend I'm a generalist.

I don't have client testimonials to show you yet, and I'm not going to invent any. What I can show you is CoLaz, and I'm happy to talk you through it on the call.