Most clinics don't have a shortage of people interested. They lose them between "I'm interested" and "I'm booked": the call you couldn't take mid-treatment, the Instagram message nobody answered until Thursday, the consultation enquiry nobody chased.
Where the money leaks
Missed calls. You can't answer with a needle in your hand. The caller hangs up and rings the next clinic on the list.
Slow replies. An enquiry that gets an answer tomorrow has often booked somewhere else tonight.
Enquiries nobody chases. Plenty of people enquire, go quiet and would have booked if someone had asked again. Nobody does, because nobody has time.
Forgotten reviews. The patient who loved her results meant to leave a review, then forgot. The next patient chooses the clinic down the road with more of them.
Fix the leak before you pay for more traffic
Ads, social media and influencer posts all do the same job: they pour more people in at the top. If the bottom leaks, spending more on the top just means paying for more people to leak out. That's the part most aesthetic clinic marketing skips, and it's the part I build.
If you already run ads or post on social yourself, keep going. I don't run them. What I do is make sure every call, message and enquiry they produce lands somewhere that answers.
What the £297 covers
Seven things, all included, built and run for you.
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Your website, built for aesthetics.
Written for the treatments you actually offer, one clear page per question a patient asks. On-page SEO is built in, not sold back to you later.
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Missed-call text-back.
Miss a call and the caller gets a text from the clinic within seconds. They reply by text; you answer when you're between patients.
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A review funnel that runs itself.
Every happy patient is asked for a Google review at the right moment. Anyone unhappy reaches you first, before they reach Google.
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Lead follow-up you never have to remember.
Every enquiry is followed up until they book or tell you to stop, including the ones nobody had time to reply to.
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One inbox for everything.
Calls, texts, emails, WhatsApp, Facebook and Instagram messages in one place, on your phone.
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A business number that isn't your mobile.
It rings where you want it, logs every call, and stays with the clinic when staff change.
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An AI receptionist for live calls.
When the phone rings, it picks up, answers what it can and takes the booking request while the caller is still on the line. Any call it can't finish still gets the missed-call text.
Also in the price, quietly: on-page SEO, one-click campaigns to your existing patient list for a quiet week, a monthly report you can read in two minutes, hosting and fixes, and me on the other end of the phone. There's no build fee and no minimum term, and you can cancel any time after month 1. After three months you can buy the code outright for £1,000.
What's included, and what isn't
Included in the £297
- The website, built and hosted
- Missed-call text-back and lead follow-up
- Review funnel and one inbox
- Business number and AI receptionist
- One-click campaigns to your patient list
- Monthly report, and me on the phone
Not part of the offer
- Running Facebook, Instagram or Google Ads
- Handling your ad spend
- Posting to your social media
- An agency retainer or a 12-month contract
- A diary or patient records (keep Pabau, Fresha, Cliniko or Zenoti)
Marketing ideas that cost nothing extra
- Email and text your existing patients when the diary has a quiet week or you add a treatment. One click, from the system you already have.
- Ask every patient for a review, every time, not just the ones you remember.
- Reply to every enquiry in minutes, including the ones that arrive at 10pm.
- Give each treatment its own page, so the patient searching for it finds an answer rather than a price list. More on that in aesthetic clinic SEO.
Aesthetic marketing has rules
In the UK you can't promote prescription-only medicines such as botulinum toxin to the public, on social media or anywhere else, and the ASA acts on clinics that do. Claims and before-and-after photographs have rules too. Everything I write for your website is written with them in mind.
Who builds it
I took CoLaz from one clinic to nine between 2016 and 2022. It's the group I built, and I still run its website today. Everything on this page is what I needed there first: someone to answer the phone mid-treatment, someone to chase the enquiry, someone to ask for the review.
I don't have client testimonials to show you yet, and I won't invent any. CoLaz is what I can show you, and I'm happy to talk you through it on the call.
Aesthetic clinic marketing: the common questions.
- What is the best marketing for a UK aesthetic clinic?
- Before anything else: answer every call and every enquiry, fast, and follow up the ones that go quiet. Then make sure you can be found, with a website that has a page for each treatment and a steady run of Google reviews. More traffic only pays off once those are in place.
- Do you run Facebook, Instagram or Google Ads?
- I don't run ads, and I don't handle ad spend. If you run ads yourself, everything they bring in lands somewhere that answers: the missed-call text, the follow-up and the one inbox.
- How much should an aesthetic clinic spend on marketing?
- There isn't an honest single figure; it depends on your treatments, your town and your diary. What I would say is: fix the leaks before you raise the budget, because every extra pound spent on traffic is wasted if the phone goes unanswered. My part is £297 a month, with no build fee.
- Is this a marketing agency?
- Not in the usual sense: there's no retainer, no account manager and no minimum term. It's one price for a website I build and keep running, with the systems behind it, and you talk to me, the person who built it.
- What results can I expect?
- I won't give you a percentage I can't back up. What you will see, every month, is the report: how many calls came in, how many were missed and texted back, how many enquiries were followed up and how many reviews arrived.
- Will it work with my booking system?
- Yes. It isn't a diary or patient records and it doesn't replace Pabau, Fresha, Cliniko or Zenoti. It sits in front of them and sends people their way.